Doodle Roll : Packaging Rebrand
PACKAGING - BRANDING - UX - PROCESSING
The Doodle Roll® is the most versatile & portable arts & crafts activity kit! This all-in-one kit contains a roll of paper and crayons in a compact package, perfect for creative fun on the go anytime, anywhere! The Doodle Roll® is available in two sizes with a safe ez tear edge. As a result of the rebrand, the product was accepted into big box retailers.
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/5f25b55e10aba61725fad565_rw_1200.jpg?h=87310bd95fbe1bbcf0f76a09cd89963a)
Redesigned original Doodle Roll, front and back.
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/3c10c03e0f97640e8f8af21e_rw_600.jpg?h=127f4791f5f09763b4512c531dab5b75)
Drawing Board attachment for use with any Doodle Roll
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/b58cc98464facbc6b48df191_rw_1200.jpg?h=dc7ab53e5b713a4574c6e2095b0b43d2)
Packaging to coincide with the Doodle character Goonhilda
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/7ad0fc2d087da2ebe31d2f3c_rw_1200.jpg?h=caaf99570700aedbbf78796d3b7f019d)
Packaging to coincide with the Doodle character Li'l Dweek
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/9da81e4d3eee6c1c7d0b3cbb_rw_1200.jpg?h=25cd53d9639826ff6a9284024aa49671)
Packaging to coincide with the Doodle character Zoomer
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/2651f72b0992c1646228f664_rw_1200.jpg?h=f87ac91d46565b92c63aa35f5828533f)
Holiday and Princess Packaging
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/4dd433d340b9e23cfdb3bc95_rw_600.jpg?h=3f9d7f4d4436d23af587a84e202e6cd9)
Liscensed NHL Packaging
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/67f3d4498ddc4a77fbc67808_rw_1200.png?h=a252fa335be9d71dc492dd6419551eed)
Chosen as one of Parenting Magazine's 25 Best New Toys of 2012 (post - rebrand)
![](https://cdn.myportfolio.com/ede5d6149539b60ddec653d431387866/19c59eba0a2a873370fc5354_rw_1200.jpg?h=165e31c29c64ae6f91a3a14618f3e74c)
Before (2011) & After (2012) the rebrand