Doodle Roll : Packaging Rebrand
PACKAGING - BRANDING - UX - PROCESSING
The Doodle Roll® is the most versatile & portable arts & crafts activity kit! This all-in-one kit contains a roll of paper and crayons in a compact package, perfect for creative fun on the go anytime, anywhere! The Doodle Roll® is available in two sizes with a safe ez tear edge. As a result of the rebrand, the product was accepted into big box retailers.

Redesigned original Doodle Roll, front and back.

Drawing Board attachment for use with any Doodle Roll

Packaging to coincide with the Doodle character Goonhilda

Packaging to coincide with the Doodle character Li'l Dweek

Packaging to coincide with the Doodle character Zoomer

Holiday and Princess Packaging

Liscensed NHL Packaging

Chosen as one of Parenting Magazine's 25 Best New Toys of 2012 (post - rebrand)

Before (2011) & After (2012) the rebrand