Ocean Spray: International (UK & Latin America)
PRINT - OOH - UX
Both markets were unfamiliar or had completely never heard of the cranberry fruit, let alone the juice or its benefits. The challenge in this campaign was to inform consumers that this tasty and unique juice comes from a natural and healthy berry. To saturate the market, we had many touch points with consumers to take every opportunity to educate, from print to OOH.
We extended this education into a flexible website framework which was modified in layout and look for both Latin American and UK respectively. Visually rooted in the global aesthetic of homegrown, I tiered the look for each market. Needed to include all content for distributors and consumers alike, including brand history, product information, availability, etc.
Creative Director: Jack Miller
Copywriter: Jason Zhiem