Cannes Young Lions: available on request
CANNES YOUNG LIONS 2015 BRIEF: Every Mother Counts is a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. Create a print ad that will build awareness of Every Mother Counts, create one call-to-action to engage the target audience to join Every Mother Counts and take catalytic action. APPROACH: In developing nations, young girls and women have to consider death as an outcome when giving birth. Yet in more developed countries, it is one of the most joyous periods of a woman's life. Experiencing joy during pregnancy is a privilege. Pregnancy is a scary medical condition that requires serious treatment. Just like your hairloss, or sleeping problem, right?