Bon Me's brick-and-mortor stores provided the opportunity to dial up the character of the brand. Bright, funny, and with its heart in Boston, the stores tells the story of Bon Me from food trucks to store. With a truck-like object at the heart of the store, customers order at the window just as they would on one of the much loved trucks. The interior brick design and wood resonates with the buildings and history that the trucks drive through.
Work Included: Interior graphic elements, truck object, murals, signage, menu evolution, promotional materials for opening, social content driving to store and opening.